
Mastering Marketing Workflows
Marketing success depends on structured workflows. Learn the key pillars for smooth execution, from clear goals to the right tools and agile
Jan 112 min read

Building Strong Employer Branding: Smart Strategies for SMEs
In today’s competitive market, SMEs must be smart about employer branding to attract top talent without breaking the bank.
Sep 24, 20245 min read

Tradeshows vs. Online: The Power of In-Person Magic
In today's hyper-digital world, it's tempting to believe that all we need is a well-crafted online presence to win over customers.
Sep 12, 20244 min read


My Experience at OMR Festival 2024 in Hamburg
For years, I had heard about the OMR Festival, a premier event in the marketing industry, and in 2024, I finally had the opportunity to...
May 23, 20243 min read

Redefining Recruitment: Skills and Personality as Key Qualifiers
The challenge in today’s job market, is a notable disconnect between available positions and suitable candidates. Recruiters often face chal
Apr 15, 20242 min read

ChatGPT: A Marketer's Best Friend and Beyond
Leading marketing in the DACH region for an international Jobboard, I've found ChatGPT invaluable, especially as a non-native speaker. It's
Nov 25, 20231 min read