Laetitia Boidevaix
International Marketing & Sales Professional
Dynamic Senior Marketing Professional with a background in Sales and Customer Service, consistently exceeding objectives in driving growth, brand visibility, and strategic partnerships for international brands and organizations.
A tech-savvy leader who leverages interdisciplinary education, cross-cultural expertise, and fluency in multiple languages to help teams excel in diverse environments.
My C.V.
Proven international marketing and sales director, demonstrating a robust track record of driving growth and optimizing marketing and sales operations within dynamic European and US sectors. My comprehensive understanding of Middle Eastern and African business environments further enhances my strategic planning capabilities. I specialize in deploying high-impact campaigns, refining sales processes, and harnessing business intelligence to improve profitability and operational efficiency. Fluent in French, English, and German, with practical knowledge of Italian, Spanish, and Arabic, I excel in leading multinational teams and managing intricate market challenges, ensuring sustainable business excellence.
Work experience
2022-2024
Monster Worldwide
Head of Marketing DACH
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Rapidly advanced from Senior Marketing Manager to Head of Marketing, leading the development and execution of strategic marketing initiatives that significantly increased market penetration and enhanced brand visibility across German-speaking regions.
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Directed cross-functional teams in managing high-impact marketing campaigns and organizing eight major events annually (four live, four online), driving substantial business growth and bolstering digital and physical brand presence.
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Oversaw comprehensive marketing responsibilities, including PR, campaign management, and B2B social media strategies, improving integration and operational efficiency in response to dynamic team changes and market demands.
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Managed financial aspects of marketing, including budgeting and forecasting, ensuring maximized ROI and effective resource allocation across all channels, while fostering collaboration across departments to align marketing efforts with broader corporate goals.
2020-2022
Cerule
Sales Director Europe
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Spearheaded the expansion of Cerule into new European markets, notably launching operations in Germany and significantly boosting market presence and revenue growth in the UK, Belgium, and France.
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Developed and implemented a comprehensive training program for sales partners, significantly enhancing their strategic planning capabilities and sales performance.
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Forged strategic partnerships with researchers, athletes, and marketers to elevate brand visibility and market penetration across Europe.
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Managed the European sales team, ensuring alignment with corporate goals and facilitating cross-functional collaboration with the U.S. headquarters and other global markets.
2019-2020
Rohinni
VP Strategic Partnerships
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Cultivated and expanded strategic partnerships, repositioning Rohinni in the marketplace and pioneering new growth avenues by introducing direct sales and expanding into retail channels alongside existing industrial sales.
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Led a comprehensive reorganization of the business development and sales teams, significantly enhancing operational efficiency and effectiveness during a critical transition period.
2018-2019
CTC Craft
Head of the German Division
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Spearheaded the launch of a new direct sales venture in the German market, managing all facets of business development, market strategy, and MLM compensation structures.
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Developed and executed a comprehensive training program for sales representatives, setting a benchmark for future training initiatives.
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Curated artwork, products, and techniques tailored specifically for the German market, ensuring local relevance and appeal.
2013-2018
Stampin' Up!
Market Development Manager, France
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Led sales, communications, and public relations strategies tailored to the French market, significantly enhancing brand presence and customer engagement.
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Organized, hosted, and presented at large-scale conferences, engaging up to 8,000 attendees, elevating the company's profile within the industry.
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Directed training and coaching for 1,400 independent sales representatives, improving sales tactics and customer interaction skills.
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Developed marketing strategies and materials, empowering sales representatives with effective tools for market penetration.
Education
2009-2012
PhD in Intercultural Management
Université Paris-Dauphine
Completed a doctoral degree focusing on the complexities of cross-cultural management and the development of leadership skills for international team management. My dissertation, titled "Globalization of MBA Programs: Strategic Adaptations and Impacts on Management Practices in Europe," explored the evolution and strategic adaptation of MBA programs originating from the US to meet global educational demands. It specifically analyzed how these educational strategies impact management practices within European companies, with a focus on France and Germany.
2003-2005
MBA in International Commerce and Marketing
Paris Graduate School of Management
Earned an MBA with a concentration in International Commerce and Marketing, developing advanced skills in global market analysis, strategic marketing planning, international consumer behavior, and financing channels for international projects. The program covered comprehensive subjects including product marketing, online marketing, and e-commerce. My master's thesis, titled "The Facility for Euro-Mediterranean Investment Partnership: A New Project Financing Means?" analyzed how this fund was promoted worldwide to investors and its effectiveness in directly investing into projects, ensuring funds reached intended projects without governmental intervention.
1998-2003
Double Bachelor - Foreign Affairs & Economy
University of Virginia
Graduated with a dual degree in Foreign Affairs and Economics, enriched by minors in Middle East Studies and German. My academic journey was distinguished by extensive research in geopolitical strategies, economic theories, and cultural studies. My honors thesis, "Woodrow Wilson’s Legacy: From Religious Preaching to US Democratic Discourse," critically examined how Wilsonian ideals have shaped American democratic rhetoric. Additionally, I conducted a significant analysis on "The Openness of Financial Markets in the Era of Realpolitik," exploring the interplay between global financial markets and political realism.
Certificates
2020
Online Marketing Manager
Social Media Akademie
Achieved certification as an Online Marketing Manager from the Social Media Akademie, recognized by the ZFU (Staatliche Zentralstelle für Fernunterricht). This program equipped me with cutting-edge skills in digital marketing strategies, social media engagement, SEO, and content marketing, enhancing my ability to manage and execute online campaigns effectively.
2018
Hospitality Management
Cornell University
Earned a Master Certification in Hospitality Management with a specialization in Meetings, Incentives, Conferences, and Exhibitions (MICE) from Cornell University. This advanced program provided me with specialized knowledge in event planning, customer service excellence, and the management of large-scale events, critical for leadership roles in the hospitality and events industry.
2002
Web Creation
University of Virginia
Completed the Web Basics Program at the University of Virginia, receiving a certificate in web creation. This program covered fundamental skills in web design and development, including HTML and basic web programming, positioning me to effectively oversee and contribute to web-based projects and digital presentations.